What the CEO wants you to know

Last summer I’ve read this book and in every each page I had to take notes. While we are in our way to make changes in our company as CEO I am trying to get different approaches from different leaders.

This book gave me different point of view of business. Below I am listing some of the things I’ve highlighted.

• how do we make money?
• can we be profitable giving customers what they want?
• how can we fill an existing need our customers have?
• what new needs can we satisfy for our customers?
• should we go after new customers who have new needs?
• how can we sell what we have to new customers?

“A true business person maters the realationships among customers, cash generation, return on inveted capital, and growth to get an ituitive gasp of the total business”